Design Perspective
December 22, 2023

2023 – The Year of Opposites

By: Anna Popov

Design Perspective
December 22, 2023

2023 – The Year of Opposites

By: Anna Popov

Each year when I set aside time to review my thoughts as the year comes to an end, I try to find a word, a concept, a theme of sorts and if last year was Perspective (read here for a reminder) then this year is definitely the year of opposites, a year bubbling over with challenges and opportunities. Sit back, relax and let me explain.

I think there are people out there in the world, the lucky people that attract success and opportunities for achievement like a moth to a flame. I feel like I need to fight a battle to be successful (see here for when 2021 and I did just that!) and 2023, to be quite honest, was a beautiful battle for my design firm. A battle filled with difficulties that we overcame and triumphs when our hard work paid off. Sometimes it felt like I was crawling out of a hole, and I could already see the next hole in the distance and other times I felt elation beyond compare. As I reflect today, I wouldn’t have had it any other way.

We put a lot of effort into our brand, our social media and the space we want to see IBP occupy in our industry. We make tiny tweaks to things that others might just let fly. We are sticklers for the vision we have, and we are protective of who we invite into our world.  We refuse to let ‘good enough’ be part of who we are. I truly think that when you have to work hard, fight your way through and carve out success for yourself, the achievements, the awards, the successes are that much sweeter, that much more appreciated and oh so very valuable.

Interior Design by Interiors by Popov

Photo Credit: Anton Benedikt Photography 

And oh boy, through the struggles, did we have a lot of success this year! We closed out ten spectacular projects in 2023, seven of which we styled in-house with our talented group of designers and had professionally photographed. We planned and directed three stunning design lifestyle videos alongside our amazing partners and each and every one is a treasure to us (check out our Film Gallery here). We had our work published in numerous publications and took home a swooping FIVE design awards at the NKBA Puget Sound Regional Awards in June. Add to that the accolades of Best Interior Designer in the Best in the PNW Awards from The Seattle Times and the Best Interior Design Firm in the Best of Bellevue Awards from Bellevue Lifestyle Magazine, we are pretty impressed with ourselves overall!

To build a successful company, the most important thing I had to do was build a strong, capable, superstar team, which I have been doing for some years now, but I don’t just mean within our own walls at IBP – I also mean our team of industry partners. Curating the best network of tradespeople, craftsmen, artists, specialists and vendors is one of my proudest achievements in 2023 and being able to share that team with our clients gives me huge satisfaction. Concentrating on that superstar team has helped to bring our work to a whole new level and as we continue to develop, we thank you all for all you do to enhance our work at IBP.

Nowadays, we find that most people who approach IBP for our design services are looking for us. They are looking for our firm. They have followed us for a while and know that when the time comes, we are the ones they want and that makes me immensely proud. It is what I have always wanted, and it is worth every scrape, every bead of sweat, every bruise along the way.

So, there you have it, a year of opposites encompassing successes and difficulties, achievements and challenges, sparkly awards and holes to be climbed from, hard times and happy days, a time to fight and a time for calm perspective, true appreciation and hard conversations, having faith and learning valuable lessons, being me and being the me I needed to be to succeed. Happy Holidays everyone – you make my work the best it can be.

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